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HISTORY:  PA Live Bait Vending was started as a family run business by Gary & Nancy Harsel in 1997 with a small Bait & Tackle Shop behind their home in Elverson, PA. Shortly after they purchased their first Bait Vending Machine, they realized the tremendous earning potential and added more machines growing their business. In 2000, they opened a large Bait & Tackle Shop 15 miles from our home, and successfully operated it until 2004. At that time, they decided to concentrate on the Live Bait & Tackle Vending Business. They operated a route of 22 bait & tackle vending machines from 1998 until 2007. In  2005 they developed their 24 Hour Bait Shops with the Liberty, which was a huge improvement over the machines of the past. In Jan. of 2007 their vending route was purchased by the largest bait wholesaler in South Eastern Pennsylvania.

Big Rock Sports® Acquires PA Live Bait Vending  – July 8th 2011

NEWPORT, NC – Furthering its strategy to deliver the most comprehensive and diversified outdoor sports product offering, Ed Small, Chief Executive Officer of Big Rock Sports, LLC announced today that Big Rock has acquired PA Live Bait Vending. A leader in the live bait and tackle industry, PA Live Bait Vending operates out of Elverson, Pennsylvania and has been supplying and supporting 24-hour vending machines for the fishing industry since 1997.

“This acquisition combines PA Live Bait Vending’s preeminent vending equipment with Big Rock’s unparalleled portfolio of products and services, resulting in more opportunities for our customers to fuel future growth within their businesses. With this transaction, we welcome and embrace PA Live Bait Vending’s customer-focused culture, which since 1997, has supported and supplied 24 hour vending machines throughout the United States” said Ed Small.

PA Live Bait Vending President Gary Harsel will continue with Big Rock Sports, and will help Big Rock expand the 24-hour vending concept into other product categories

PA Live Bait Vending is committed to the betterment of the sporting goods industry by presenting Big Rock’s customers an opportunity to give the consumer the products they need 24 hours a day, 7 days a week. Partnering with Big Rock Sports will provide the resources and capital necessary to bring new products and innovations to sporting goods retailers throughout North America.

Big Rock Sports, LLC, is an outdoor sports wholesaler, service provider and business partner to the retail market.  Big Rock Sports is international in scope, regional in focus and local in relationships.  Big Rock services over 15,000 retailers internationally with a direct sales force who represent over 1,200 manufacturers.

We are extremely proud of the success of our 24 Hour Bait Shops. Since the development of the our first vendor the Liberty in late 2005 we have shipped hundreds of vendors to satisfied customers across the USA. The 24 hour Bait changing the way businesses are selling their bait and tackle products, allowing their customers to purchase their products 24 hours a day. We now offer a full line of vendors to fill the needs of our clients in a diverse and changing market

On May 17th 2010 we were proud to announce the introduction of “The Sportsman 24 Hour Bait Shop”. Keeping with our mission statement (As technology advances, we promise to keep in step with those advances so we may offer the best possible products available). The Sportsman is our premium chilled vendor, with all the features of the Liberty and much more.

We also introduced the “Coastal 24 Hour Bait Shop in the summer of 2010”. This is our model for the saltwater market. The Coastal provides a convenient solution for saltwater fishing since the type of bait used requires a stable frozen environment. The Coastal was designed to appeal to stores like sporting goods shops, marinas, C-stores, gas stations and anywhere frozen bait can be sold.  Stores carrying bait can maximize sales even when closed by taking advantage of outdoor placements and 24-hr accessibility.” With our new digital temp control the Coastal can now be set to dispense chilled live bait if desired.

Noticing over the past several years how the bait & tackle market has changed, we feel that our 24 Hour Bait Shops open up a great supplemental market for tackle shop owners, giving them a competitive edge and adds a new revenue stream to their business. Our machines are also great for anyone who is looking for part-time  supplemental income.

Please give us a call and we will more then happy to tell you more about our great line of bait and tackle vending machines.  We are dedicated to providing our clients the best possible equipment with the best service.  We look forward to hearing from you.

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