About Us


HISTORY:  PA Live Bait Vending was started as a family run business by Gary & Nancy Harsel in 1997 with a small Bait & Tackle Shop behind their home in Elverson, PA. Shortly after they purchased their first Bait Vending Machine, they realized the tremendous earning potential and added more machines growing their business. In 2000, they opened a large Bait & Tackle Shop 15 miles from our home, and successfully operated it until 2004. At that time, they decided to concentrate on the Live Bait & Tackle Vending Business. They operated a route of 22 bait & tackle vending machines from 1998 until 2007. In  2005 they developed their 24 Hour Bait Shops with the Liberty, which was a huge improvement over the machines of the past. In Jan. of 2007 their vending route was purchased by the largest bait wholesaler in South Eastern Pennsylvania. This company, Kurtz Live Bait Vending now operates 80 bait vending machines and are growing. They are currently the largest bait vending operator in the United States.  As of July 2011 our company was acquired by Big Rock Sports LLC.

As of April 1st 2017  Our consulting agreement with Big Rock Sports LLC expired on March 31st 2017. On April 1st 2017 PA Live Bait Vending  once again operate as a private company. We would like to thank Big Rock Sports for the 6 years working with us. We formed some great friendships over these years. This transition will allow us to move into new directions.  On April 1st PA Live Bait Vending will be the “Exclusive distributor for bait vending machines for the Wittern Group’s Vending.com and VCI”.  This will allow us to offer new factory direct pricing as well as some other new great incentives.  Also PA Live Bait Vending will be operating under the name livebaitvending.com which has been our domain name for over 15 years. The name livebaitvending.com more represents our national sales structure.

Being in Bait Vending since 1997 no one knows bait vending and bait vending machines better than us. As always we will continue to offer our much appreciated “free” 24/7 tech support.

On July 4 2015 We introduced our newest vendor, the Frozen Bait Box. This vendor has opened up new coastal markets around the world. It comes in two versions, as a all frozen machine or as a multi-zone machine where the top  two shelves are chilled and the bottom 4 shelves as frozen. This has already become a big seller for us.

We are extremely proud of the success of our 24 Hour Bait Shops. Since the development of the our first vendor the Liberty in late 2005 we have shipped hundreds of vendors to satisfied customers across the USA. The 24 hour Bait Shops are changing the way businesses are selling their bait and tackle products, allowing their customers to purchase their products 24 hours a day. We now offer a full line of vendors to fill the needs of our clients in a diverse and changing market

On May 17th 2010 we were proud to announce the introduction of “The Sportsman 24 Hour Bait Shop”. Keeping with our mission statement (As technology advances, we promise to keep in step with those advances so we may offer the best possible products available). The Sportsman is our premium chilled vendor, it primarily used for the freshwater market but we have quite a few clients using it in the saltwater market. The Sportsman is without question the very best machine on the market today for vending live bait & tackle. Please do your research and you’ll see for yourself why so many people are operating this machine.

Noticing over the past several years how the bait & tackle market has changed, we feel that our 24 Hour Bait Shops open up a great supplemental market for tackle shop owners, giving them a competitive edge and adds a new revenue stream to their business. Our machines are also great for anyone who is looking for part-time supplemental income.

Please give us a call and we will more then happy to tell you more about our great line of bait and tackle vending machines.  We are dedicated to providing our clients the best possible equipment with the best service.  We offer 24/7 tech support for the life of our vendors, this includes weekend and holidays. We look forward to hearing from you.

On May 15th 2017 to better serve our valued customers we will be  moving into our new office in Morgantown, PA. 19543.      Morgantown is a small town located in Southeastern PA in Berks and Lancaster County of PA.  It’s on the eastern edge of the Pennsylvania Dutch Amish Community. If you are ever in the area please stop by. We are just off of the PA Turnpike at exit 298.

On April 1st 2019 we made a big move. Needing more space we decided to move to different location. Our friend and business associate Matt Kurtz of Kurtz’s Live Bait Vending had a rental building open up so we jumped on the opportunity. Now we have the room to expand the business and we are looking forward to the 2019 fishing season and what it has in store. We will be making a exciting announcement very soon.


  Below is our old place, we will miss our neighbors in Morgantown PA but our new place is closer to home and will really help grow our business. An added bonus is the scenery, it’s outstanding! Once Kurtz’s pay to Fish opens up in May it’s just a short walk down the hill to some of the best fishing in the county! My grandsons will love that this summer.





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